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Advertising Rates

You can reach families in the West Michigan community by advertising in our email newsletter and on our website. Whether you're looking to place a classified ad, promote your business, or even offer a class, we can help!
Basic Text Ad(Web & Email)
Full-Time Business$50
HS Organization$30
HS Family$1 to $1k = $15
$1,001 to $5k = $35
$5,001+ = $45
  • Prices are per month.
  • Text ads run in month-long increments. Ads are posted once text and payment are received.
  • Text will stay on the website for the duration of the ad package.
  • Text will be sent out in email newsletter once a month.
(3 month minimum except for classifieds)


Sponsor Banners Full-Time Business Part-Time/Non-Profit HS Organization HS Family
Website Banner - Homepage $80 $60 $50 N/A
Page Banner* $70 $50 $40 N/A
Email Banner* $60 $40 $30 N/A
Text Ad Graphic* $20 $20 $20 N/A
Prices per month.
  • *Page Banners can be found on the following pages of the website: Calendar, Academics & Enrichment, Classifieds
  • *Email Banners are sent out approximately once a week (for as many months as paid for) at the top of the email newsletter.
  • *Text Ad Graphics are a static image at the top of your text ad. Static only - no link.
  • Banners/graphics are additional advertising options and may not be purchased separately.
  • Banners/graphics can be created by advertiser or by HSB, Inc. for an additional $30 per design.
  • Banners are linked to advertiser's website/etc. or text ad.
  • Rotating images are subject to an additional $15 per month fee.
(3 month minimum for banners/graphics)
Multi-Month Discounts
15% Off 6+ Months • 20% Off 9+ Months • 25% Off 12 Months
  • Discounts will not be backdated or given after initial purchase.
  • Invoice must be paid within 30 days of invoice date to receive discount.
  • Ad must be paid before being posted.
  • <5 month packages: If payment is late, a 10% fee will be added to your bill. 6-12 month packages: Discounts are based on the ad package being paid in full by the due date. If paid after the due date, discounts will be removed.

  • HSB, Inc. reserves the right to deny/modify ads or remove information that does not fit our ad guidelines. (I.E. political content, posts deemed as direct competition to our organization, etc.) Please reach to the HSB, Inc. Media Coordinator with questions.

  • Once an agreement is reached, the space is reserved for your ad and submitted for invoicing. There are no refunds on submitted ad packages.

Example Text Ad
Headline - 100 Characters or Less (including spaces) Body - 750 Characters or Less (including spaces)